Whitney and Ryan Huffman are the co-owners and founders of the full-service advertising and consultancy agency, Beyond Theory. After gaining years of experience in their respective industries, they launched the agency with a heavy focus on building relationships.

In 2015, Ryan presented the idea to his wife, after realizing that he was already serving as a media and advertising consultant in his current role.

In this episode, Whitney and Ryan discuss the moment they decided to start their own business, how each of their selling experiences have helped them form relationships, and how asking vulnerable questions has helped them better understand their client’s needs.

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