49. John Vuong – Local SEO Search – The Basics of SEO

45 minutes

John Vuong is the founder of Local SEO Search, a full-service Search Engine Optimization company based in Toronto.

The fourth child of Vietnamese immigrants to Canada, John began his work life at the age of ten with a paper route. Early in life, he realized that he had a passion for people and relationships. After graduating from Western University in Ontario, John held sales-related positions at RedToronto.com, Yellow Pages Group, and Jatheon Technologies.

In 2013, after ten years as an employee, John took the leap into business ownership, launching Local SEO Search.

In this episode, John shares an upbringing influenced by Vietnamese parents who had only recently immigrated to Canada in the wake of the Vietnam War. He then does a deep dive into the basics of SEO, why even the smallest or newest business needs to prioritize their SEO from the start, and the steps they can take to establish themselves as thought leaders in their space. Finally, John touches on how to outsource your SEO, the pitfalls of perfectionism, and actionable steps that every business owner can take today.

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For additional show notes, visit https://hogantaylor.com/how-that-happened-episode-49/.

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