How That Happened
A Business and Innovation Success Podcast Hosted by HoganTaylor Business Advisors Robert Wagner and Aaron Ackerman
53. Misti Staley – Staley House LLC / FreeArm Tube Feeding Assistant – How a Personal Tragedy Led to Innovation in the Health Industry
Misti Staley is an artist by education and training and is also an inventor, having provided health industry aid and at-home medical equipment through the FreeArm Tube Feeding Assistant and the FreeArm Muscle. She is the founder and CEO of Staley House, LLC, and Director of the nonprofit Freeman Foundation.
Misti was recently featured in the Success Stories section of Arkansas Business, the weekly business newspaper for the state of Arkansas. In 2019, she was named an Arkansas Business’s 40 Under 40 honoree.
In this episode, Misti reflects on how heart and lung complications suffered by her son Freeman in 2015 inspired her to develop what would become the FreeArm and the feeding tube’s advantages over the traditional IV pole. She speaks frequently on the road, discussing perfecting the design through customer discovery with a current goal to get the FreeArm covered by insurance.
Additionally, Misti discusses how her art background informed the design process behind the FreeArm, what she has learned about entrepreneurship and business throughout the journey so far, and her global expansion plans for the company.
This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.
Make sure to subscribe to “How That Happened” to receive our latest episodes, learn more about our guests, and collect resources on how to better run your business.
For additional show notes, visit blog.hogantaylor.com/how-that-happened/misti-staley.
Copyright 2021 HoganTaylor LLP. All Rights Reserved. To view the HoganTaylor general terms & conditions, visit www.hogantaylor.com/terms-conditions.
More episodes from How That Happened
Cindy Moehring - Business Integrity Leadership Initiative
Cindy Moehring is the Founder and Executive Chair of the Business Integrity Leadership Initiative at Walton College. Before joining Walton College, …
Schell Gower - ClearMark Marketing Agency
Schell is a marketing consultant for personal brands and businesses and a certified brand guide. Her goal is to help you turn that passion into …
David Stanley - Full Sail Capital
Rising from ashes to wealth is not just a narrative. David Stanley and his partners moved from zero to currently $1.6 billion. That sounds like a fairy tale, right? Today we hear it from …
Brandon Sebald - 7 Brew Coffee
Brandon Sebald is the CEO of Brew Crew LLC, the first franchisee for 7 Brew Coffee, which is an exciting and relatively new coffee brand and experience.
7 Brew has a license to open nearly …
Trent Shores - GableGotwals
Trent Shores is a former United States Attorney and a shareholder at Gable Gotwals. He advises clients on complex litigation, Native American law …
Ashleigh Sutter – Intuit - Leading Transformational Change
Ashleigh Sutter CPA, the Director of US Accountant Sales at Intuit. With nearly 15 years of experience in the accounting industry, Sutter creates strong relationships with large accounting …
How you can listen to this podcast
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.