73. Stan Clark - Eskimo Joe’s - Secrets Behind Oklahoma’s Most Recognized Brand

59 minutes

Stan Clark is the Founder and CEO of Eskimo Joe’s, one of Oklahoma’s most recognized tourist attractions. As an entrepreneur, Stan has created multiple businesses and loves sharing the stories and secrets behind his entrepreneurial success.

In this episode, Stan tells the story of how he created and grew Eskimo Joe’s in his early twenties to be the institution it is today. He talks about the origin of the Eskimo Joe’s name and logo, their journey in selling clothing and merchandise, and why he bought his business partner’s share of the company to become a sole proprietor.

Clark sheds light on how he pivoted his bar’s business strategy and product offerings after the legal drinking age was raised to 21, as well as how the environment of Eskimo Joe’s has evolved over the decades. He also speaks on deciding against franchising Eskimo Joe’s, his collaboration with Oklahoma State University, and his secret to building a strong, fun company culture with unbeatable customer service.

Connect with Stan:

Visit his website

Learn more about Eskimo Joe’s

This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.

Make sure to SUBSCRIBE to “How That Happened” to receive our latest episodes, learn more about our guests, and collect resources on how to better run your business.

More episodes from How That Happened

76. Wendy Buxton - W Squared Enterprises - Pivoting to Private Equity

Wendy Buxton is the Owner and Managing Director of W Squared Enterprises where she provides strategic advisory services that help businesses modernize and grow their profits through …

75. Leigh Richardson - The Brain Performance Center - How to Support and Improve Mental Health

Leigh Richardson is the Founder and Clinical Director of The Brain Performance Center in Dallas, Texas, where she utilizes her MBA, MS, Counseling, and board certifications to offer state …

74. Jess Connolly - Staying Focused as a Mission-Driven Entrepreneur

Jess Connolly is a best-selling author, speaker, entrepreneur, podcaster, blogger, coach, and church leader. Not to mention, Jess is a wife and …

72. Liam Martin – Time Doctor - Transitioning to an Asynchronous, Remote Workforce

Liam Martin is the co-founder and CMO of Time Doctor and Staff.com, one of the most popular time tracking and productivity software platforms for …

70. Bart Milligan – Chick-fil-A – The Power of Branding

Bart Milligan is the operator of two Chick-fil-A restaurants in the Tulsa, Oklahoma area. He holds a degree in accounting from Georgia State …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Introducing "How That Happened" with Robert Wagner and Aaron Ackerman
24:49
Start listening to Introducing "How That Happened" with Robert Wagner and Aaron Ackerman
24:49