73. Stan Clark - Eskimo Joe’s - Secrets Behind Oklahoma’s Most Recognized Brand

59 minutes

Stan Clark is the Founder and CEO of Eskimo Joe’s, one of Oklahoma’s most recognized tourist attractions. As an entrepreneur, Stan has created multiple businesses and loves sharing the stories and secrets behind his entrepreneurial success.

In this episode, Stan tells the story of how he created and grew Eskimo Joe’s in his early twenties to be the institution it is today. He talks about the origin of the Eskimo Joe’s name and logo, their journey in selling clothing and merchandise, and why he bought his business partner’s share of the company to become a sole proprietor.

Clark sheds light on how he pivoted his bar’s business strategy and product offerings after the legal drinking age was raised to 21, as well as how the environment of Eskimo Joe’s has evolved over the decades. He also speaks on deciding against franchising Eskimo Joe’s, his collaboration with Oklahoma State University, and his secret to building a strong, fun company culture with unbeatable customer service.

Connect with Stan:

Visit his website

Learn more about Eskimo Joe’s

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