76. Wendy Buxton - W Squared Enterprises - Pivoting to Private Equity

37 minutes

Wendy Buxton is the Owner and Managing Director of W Squared Enterprises where she provides strategic advisory services that help businesses modernize and grow their profits through operational performance management and digital enablement. Wendy also uses her vast private capital network to help companies unlock new sources of capital.

Prior to her current role, Wendy was the President of LynnCo Supply Chain Solutions. Over her tenure, she transformed LynnCo from a small freight billing and auditing company to a marquee supply chain specialty firm trusted by executives and private equity firms.

In this episode, Wendy discusses how she transformed LynnCo by pivoting to private equity and embracing data technology to improve logistics and supply chain management. She also emphasizes the importance of being a thought leader in your industry, focusing on solving the customer’s problem, and creating a company culture that “seeks to serve, not sell.”

Buxton offers ideas and insights on how to create value in your supply chain, how she built her private equity network, and how to succeed as a woman in a male-dominated industry. Then, she talks about the go-to-market strategy they used to successfully grow Momentum3, the role of niche development in differentiating your company from your competition, and the need for high-achievers to slow down and take breaks from their work.

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